Google changes policy to block misleading ads for anti-abortion groups

A certification process would require organizations to identify themselves as either providing or not providing abortions Google changed its advertising policy this week, after facing scrutiny for the new policy update. The advertisers must get certified by submitting an application that requires basic information about the organization. Depending on how youre certified, Google will automatically generate one of the following in-ad disclosures for your abortion product or service ads: Provides abortions or Does not provide abortions, the new policy reads. The disclosures will show on all search ad formats. This added transparency will help ensure that users have the necessary information to decide which abortion-related ads are most relevant to them. The policy change comes after Obria Group ran ads …